Cultural Etiquette: Do's and Don'ts in 10 Countries
Travel Hack

Cultural Etiquette: Do's and Don'ts in 10 Countries

7 min read

Photo by Sorasak on Unsplash

Jettova Travel Team·Travel Editors·(Updated Apr 15, 2026)

Key Takeaways

  • Removing shoes before entering homes and temples is standard practice across Japan, Thailand, India, and Morocco.
  • Tipping customs vary dramatically — tipping in Japan can cause confusion, while in Mexico and Turkey it is expected (10–15%).
  • Dress modestly at religious sites worldwide: cover shoulders and knees at temples, mosques, and churches.
  • Learning a basic greeting in the local language ('Namaste,' 'As-salamu alaykum,' 'Buongiorno') opens doors that stay closed to less thoughtful travelers.

Every culture has unwritten rules that locals absorb growing up but visitors stumble into blindly. Knowing these rules will not just save you from embarrassment — it will open doors that stay closed to less thoughtful travelers. People everywhere appreciate the effort to respect their customs, even when you get it slightly wrong. Here are the essential do's and don'ts for ten countries you are likely to visit.

Japan: Remove your shoes when entering homes, traditional ryokan inns, and many restaurants — look for a row of shoes or slippers at the entrance as your cue. Never stick chopsticks vertically into rice, as this resembles a funeral rite. Bowing is the standard greeting; a slight fifteen-degree bow covers most casual situations. Tipping is not practiced and can actually cause confusion — excellent service is simply the baseline expectation. On trains and in elevators, keep your phone on silent and avoid talking on calls. South Korea shares many of these customs: remove shoes indoors, pour drinks for others before yourself (especially for elders), and receive business cards or gifts with both hands as a sign of respect.

Thailand: The Thai monarchy is deeply revered, and any disrespect toward the king or royal family — including stepping on currency, which bears the king's image — can result in serious legal consequences. Remove your shoes before entering temples and homes. Dress modestly at temples: cover your shoulders and knees, and women should never touch a monk or hand something directly to one. The traditional greeting is the wai — a slight bow with palms pressed together at chest level. Never touch someone's head, as it is considered the most sacred part of the body, and avoid pointing your feet at people or Buddha images.

Morocco: Greet people with 'As-salamu alaykum' (peace be upon you) and you will see faces light up. Eat with your right hand when sharing communal dishes — the left hand is considered unclean. If invited to a Moroccan home for tea or a meal, accept graciously; refusing hospitality is considered rude. Remove your shoes if you see others doing so at the entrance. Bargaining is expected and enjoyable in the souks, but do not haggle aggressively or mock a vendor's prices. During Ramadan, avoid eating, drinking, or smoking in public during daylight hours out of respect for those fasting.

India: Greet people with 'Namaste' and a slight bow with palms together. Remove shoes before entering temples, mosques, and most homes. Eat with your right hand when having traditional meals — many Indians eat without cutlery and consider the left hand impure. Dress modestly, particularly at religious sites; women should cover shoulders and knees. Public displays of affection are frowned upon in most of the country. When visiting someone's home, bringing a small gift like sweets is appreciated. The head wobble that confuses many visitors usually means agreement or acknowledgment — context makes it clear.

UAE and Turkey: In the UAE, dress conservatively in public spaces — shorts and tank tops are fine at the beach or pool but not in malls or markets. During Ramadan, eating and drinking in public during daylight is prohibited by law in the UAE. Alcohol is available in licensed hotels and bars but public intoxication can lead to arrest. Always ask permission before photographing local Emirati people, especially women. In Turkey, remove your shoes and cover your shoulders and knees when entering mosques — headscarves are provided for women at major mosques like the Blue Mosque and Suleymaniye. Turkish hospitality is legendary; if offered cay (tea), accept it. Refusing tea is like refusing friendship. Tipping is expected at restaurants (ten to fifteen percent) and for hotel staff.

Italy and Brazil: In Italy, never order a cappuccino after 11 AM — Italians consider it a breakfast drink and pairing it with a savory meal is baffling to them. Espresso is the post-meal coffee, taken standing at the bar. Greet shopkeepers with 'Buongiorno' when entering and 'Arrivederci' when leaving; ignoring this is considered rude. Cover your shoulders and knees in churches — St. Peter's Basilica and the Duomo in Milan enforce this strictly. In Brazil, greetings are warm and physical: expect a kiss on each cheek (or sometimes one, depending on the region) even when meeting someone for the first time. The thumbs-up gesture is universal and friendly in Brazil, but the OK sign (thumb and index finger forming a circle) is considered vulgar. Brazilians eat pizza with a knife and fork, and showing up exactly on time to a social event is considered odd — arriving fifteen to thirty minutes late is normal.

Mexico: Greetings in Mexico are warm — a handshake for first meetings and a single cheek kiss among friends and acquaintances. Mexicans value personal relationships in business and social settings, so take time for small talk before getting to the point. When invited to someone's home, bring a gift such as flowers or dessert. Tipping is expected and important: ten to fifteen percent at restaurants, and a few pesos for gas station attendants, baggers at grocery stores, and parking attendants. Never refer to the United States as 'America' in conversation — Mexicans rightly point out that Mexico is also in America. Use 'Estados Unidos' or 'the States' instead. At archaeological sites like Teotihuacan or Chichen Itza, hire a local guide rather than relying solely on a guidebook — the depth of knowledge and personal stories they share transforms the experience.

Frequently Asked Questions

What are the most common cultural mistakes tourists make?
The most frequent mistakes include wearing shoes indoors in Japan and Thailand, tipping in Japan (where it can cause confusion), touching someone's head in Thailand or Southeast Asia, and dressing immodestly at religious sites. Photographing people without permission — especially in Morocco and the UAE — is another common misstep.
Should you tip when traveling internationally?
Tipping customs vary widely. In the US, 15–20% is standard. In Mexico and Turkey, 10–15% at restaurants is expected. In Japan, tipping is not practiced and can be seen as rude. In the UAE, a 10% service charge is often included. In Italy, a small 'coperto' cover charge replaces tipping, though rounding up is appreciated.
How should you dress when visiting temples and mosques?
Cover your shoulders and knees at temples in Thailand, Cambodia, and Bali. Women should not touch monks in Thai temples. At mosques in Turkey, the UAE, and Morocco, both men and women should cover shoulders and knees, and women should wear a headscarf (often provided at major mosques). In Italian and Spanish churches, covered shoulders and knees are strictly enforced at major sites like St. Peter's Basilica.

Sources

  1. U.S. Department of State – Thailand Travel Advisory(accessed 2026-03-20)
  2. UK Government – UAE Travel Advice(accessed 2026-03-20)
  3. Italian Cultural Institute(accessed 2026-03-20)

Related reads

Travel Hack

Your First Solo Trip: Everything You Need to Know

Travel Hack

10 Travel Photography Tips for Stunning Vacation Photos

Travel Hack

10 Essential Travel Apps Every Traveler Needs

Japan

Tokyo Travel Guide

France

Paris Travel Guide